We live in an online world that is ever-evolving.

And with that evolution one of the biggest things that changes are the tools and resources that are available to make our lives easier.

This wasn’t always the case, back when I got started online in the early 2000’s we didn’t have it as easy as we do today.  That’s why in an effort to help you sift through all the tools and resources out there I’ve decided to put together this list that I use.

That’s why I use WordPress and Generate Press or Focus to run most of my sites including this site.  If you are using WordPress and like to keep things simple and clean while having your site load at lighting fast I recommend getting WordPress Hosting.  I use and have used WP Engine (my favorite), SiteGround, and WPX Hosting.  Any of those 3 are great but if you are unsure use WP Engine because you can get 3 months free with their annual plan.

And to keep things simple with my technology stack I use Samcart, check it out here.

Some of the links below are affiliate links.  What that means is that if you were to make a purchase clicking on the links below, I may earn a commission. This commission comes at no additional cost to you though. Also, I’d like you to understand that it has taken me a lot of time, money and testing to come up with the best tools in each of these categories yet I love to keep things simple and recommend you do the same.

Email Marketing Tools (Automation)

[+] ConvertKit (What I Use) – if you are already using ConvertKit or you are planning to use it I’d highly recommend getting Mastering ConvertKit by Brennan Dunn.

[+] Aweber (basic starter option)

Hosting & WordPress Hosting

You’ll see a lot of folks recommend companies like Bluehost or Hostgator and while they are ok in my opinion they are not the right option.  Even if you are brand new and getting your first hosting account I recommend you get something high quality like:

[+] WP Engine (my favorite)

[+] WPX Hosting

[+] Siteground

Website Analytics & Tracking

[+] Google Analytics

[+] Wicked Reports

[+] Geru (funnel planning and simulation tool)

[+] Google Tag Manager (a lifesaver for a non-techie like me)

All-In-One Tools/Platforms

Kartra (check out this definitive Kartra review)

WordPress Themes

This site runs on Focus by DIYThemes (highly recommend it).

I believe this is a great setup because it’s simple, clean, and easy for anyone to use. Plus you can use any type of landing page builder to create anything you need that is fancier like a webinar registration page or email option form.

I also really like GeneratePress. Their theme is simple to use and the code is super clean so it’s lightning fast. Check them out here.

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