3 mindset shifts to scale an affiliate campaign.

The number one goal of any affiliate marketing campaign should not be to have success.

Wait…what? Okay, read it one more time.

The number one goal of any affiliate marketing campaign should not be to have success (R).

Why wouldn’t you want this goal?

Isn’t success or profit the whole point?

Well, simply put, your goal should be much higher than that. You should aim not only to scale a successful affiliate marketing campaign but to create a super successful, highly profitable endeavor, one that will remain productive for years to come.

How do you go about this you might ask? Well, as the adage says, “imitation is the sincerest form of flattery.” 

Therefore, to create a super affiliate marketing campaign and find sustained success you need to look at what has made super affiliate marketers successful in the past. Once you know what makes them tick you can emulate how their mind works yourself. Speaking of mindset

It Takes a Mindset Shift

Marketing campaigns require a shift in mindset.

The biggest thing you need to take from those who have found immense success in affiliate marketing is their mindset. They are a step above the rest of us when it comes to the way they think and that has led them to realize their dreams.

Yes, there are marketing strategies you can employ within your campaign that will help you focus your resources more productively. There are also big “don’t dos” that will keep you out of trouble and all those are worthwhile.

That isn’t the topic at hand today, though.

Today we are focusing on the biggest thing you need to take from those who have found immense success in affiliate marketing.

That is their mindset.

They are a step above the rest of us when it comes to the way they think and that has led them to realize their dreams. Thankfully, we can pick their brains so to speak and come away with a bit of wisdom when can use for our own affiliate marketing campaigns:

Three Mindset Shifts You Must Make

We are going to look at each of these in depth, but let’s quickly summarize what these mindsets are to get you in the right…well, mindset.

You see what we did there?:

3 mindsets of super successful affiliate campaign managers.

Taking a Deeper Look…

Now that you know where we are going with this let’s begin delving into this.

1. They Are Willing to Sacrifice Early Profits

Individuals who run super successful affiliate marketing campaigns understand that sometimes they will lose money. Though the goal is to make a profit, a substantial one even, they know that profit doesn’t always come in the form of money. At least not right up front.

In many instances, the data you can glean from running a campaign, even one that doesn’t make money at the beginning, can be immense. You can then take the gathered data, streamline your marketing efforts and create a profit by optimizing the existing campaign or using it on your next campaign.

It takes courage to run an affiliate campaign.

Don’t be afraid to lose money. This takes a great mindset shift but just take a deep breath, hang on and enjoy the ride. Things will turn up eventually if you remain committed to the process.

Don’t Be Scared: It’s also important not to be scared to lose money.

Admittedly, this can be a difficult shift in mindset for those in the online business world especially if you are new.

I just look at this way…

Sacrifice early profits for long-term gain.

I do this if I’m doing SEO, paid traffic, list building or pretty much anything.

That said, we are taught profits are the only way, or at least best way, to measure success.

Don’t be fooled. You just learned that isn’t the case. Therefore, take a deep breath, hang on and enjoy the ride. Things will turn up eventually if you remain committed to the process.  According to Charles from Charles Ngo, an ultra-successful affiliate marketer,

Your first campaigns will suck and lose money. But everyone who has been successful in this industry has gone through that point. – Charles Ngo

See, if you’re losing money, it’s not the end of the world. Let me give you one caveat though.  You must use the losing campaign as a learning expertise to keep moving forward and find the winners!

Sacrifice early profits for successful affiliate marketing campaigns

Though the goal is to make a profit, a substantial one even, super affiliates know that profit doesn’t always come in the form of money. At least not right up front.

2. They are Focused and Consistent

Another powerful mindset of those managing super successful affiliate campaigns is the fact that they remain consistent and focused on their end goal. One of the best-known tales from Aesop’s Fables is applicable here.

The Tortoise and the Hare:

The story of the tortoise and the hare is likely one you grew up hearing. It is the story of the faithful, focused and consistent–yet slow–tortoise taking on the much faster yet overly confident hare in a footrace.

Of course, the hare is faster than the poor tortoise. However, the arrogance of the hare has him napping on the sideline so sure of his speed and agility that he in no way thinks the tortoise can even challenge him.

What he didn’t know though, was that the tortoise all remained steadily plotting towards the finish line. He slowly but surely made his way through the race never stopping, never deviating and eventually won.

Achieve victory with focus and consistency.

Like the tortoise in the fable of the tortoise and the hare, if you remain focused and consistent when it comes to your affiliate campaign you will achieve victory.

 Great What Does That Mean For Me…?

You might say, well great. That’s a fantastic story and good for the old tortoise, but…so what?

Well, you are the tortoise in this story, my friend.

Please Remain Focused:

Only instead of a footrace, you are racing in the ultra-competitive world of affiliate marketing. The way to achieve success like the tortoise is to remain focused on your end goal.

Don’t put your eggs in too many baskets.

Yes, you have many tools to choose from when it comes to running your campaign, from SEO, email marketing, paid traffic, or even social media-driven campaigns.

However, it’s best to focus entirely on mastering one of these. Put all your resources there so you can really knock it out of the park and you will find more success than if you tried to master all things at once.

Find your niche and go for it!

Remain Consistent:

Another lesson you can take from the tale above is consistency.

If the tortoise had deviated from his goal, even once, there would have been no way for him to overcome the speed of the hare.

In the same way, you must remain focused and consistent when it comes to your affiliate campaign(s).

It is through consistency that you will achieve victory.

Trust me when I say if you focus for just 12 months you’ll be absolutely amazed at what can happen for you.

3. They Think Big

Think big and stay determined.

Know your own mind, what you were meant to do and then go after it with dogged determination.

According to Elite Marketing Pro, those who find great success in marketing of any kind think bigger than the rest of us.

They share the following quote from the movie “The Art of The Deal,” we think it is worth repeating, “If you’re going to be thinking anyway, you might as well think big.”

If you really want to change the way you think in order to become a super affiliate marketer, you must learn to think bigger.

Know your own mind, what you were meant to do and then go after it with dogged determination.

Don’t limit yourself in terms of what you “can’t do.” If you don’t know how to do something, learn or outsource it, but don’t put limits on yourself.

My suggestion is to build a team that learns whatever you need to, however, at first you may learn everything yourself.  Yet remember scale happens by replicating yourself and hiring those who thrive at what you can’t do.

Art of the Deal quote If you're going to be thinking anyway think big

Know There Will be Push Back:

As in any area of life, when you become fully committed to achieving success in anything, you can expect some pushback from those around you.

It could be friends, colleagues, family, or even the ‘universe’.

It just happens. I believe you are always tested when you truly commit to something. The universe wants to see your resolve.

Pay them no mind, though.

You got this, and if you remain focused, think bigger and aren’t scared to sacrifice, you are well on your way to becoming ultra successful in your own affiliate marketing campaign.

We know you can do it if you make these changes to the way you think. It won’t be easy, but it will be worth it!

Resources & References

[+] https://en.wikipedia.org/wiki/The_Tortoise_and_the_Hare

[+] https://charlesngo.com/mindset-for-affiliate-marketing-success/

[+] https://en.wikipedia.org/wiki/The_Tortoise_and_the_Hare

4 Myths About Affiliate Marketing You Need To Know: Forbes.com

Affiliate Marketing 101: Your Guide to What It Is, How It Works and What to Consider Before Getting Started: Partnercentric.com

10 Ways Mentally Strong People Build Powerful Mindsets: Inc.com

5 Successful Social Media Campaigns You Can Learn From: DigitalMarketingInstitute.com

10 Reasons Affiliate Marketers Fail

When it comes to making money online one of my favorite strategies is affiliate marketing.

It’s simple, easy to get started and requires only a few skills to make a full-time income.

Yet sometimes finding success in the affiliate marketing game can be difficult for folks. After all, virtually every “expert” out there has slightly differing advice to offer you on how to be a success and avoid failure within the industry.

However, figuring out what advice to implement and what doesn’t apply to you can be as confusing as determining what kind of diet/exercise will actually help you lose those last five pounds you’ve been hanging onto since college.

Should you eat meat, fats, dairy or not? Maybe keto. Or maybe paleo. Weights or cardio….argh…Well, forget that, let’s get back to the topic at hand.

Although I can’t help you with your college weight gain, I’m are more than happy to help you traverse the sometimes contradicting advice you read all over the web about affiliate marketing. Before delving into the deep end, though, let’s take a quick look at what types of affiliate marketing are out there.

Types of Affiliate Marketing

There are lots of affiliate marketers finding success in the industry, making money through various avenues. The most common of those being professionals who build content websites and then primarily focus on SEO, social media outlets and the like.

I love this model and have built, sold and acquired many sites like this.  In fact, if you have content sites that are generating profit and you’d like to sell them reach out.  I may be interested in buying them.

Then there are others who buy paid traffic and advertise on Facebook, Instagram, and other such platforms.

The third most common type of affiliate marketers is those who focus primarily on building a quality email list and frequently utilize this information for money making purposes.  Email marketing is wonderful.  Now, remember when you do email marketing the size of your list is NOT the most important thing.  What matters is the relationship you have with your list of subscribers.

You likely fall somewhere within these categories, or perhaps within more than one. If you are wondering, though, why you aren’t seeing the results you think you should consider the following 10 possibilities.

If you are making any of these mistakes, you might be creating problems and blocking your own profit potential.

3 common types of affiliate marketing

Top 10 Most Common Mistakes Affiliate Marketers Should Avoid

Some of the following errors will apply to all types of affiliate marketing and others just the few who specialize in that niche. Therefore, take what you can from them and apply them to your specific situation in order to begin making more money as quickly as possible.

1. Not Understanding That Failure Can Happen

Wait a minute, didn’t we just talk about making money. Isn’t success the point? Yes, it is. However, in virtually every affiliate marketing situation, making money takes time. According to Brand Builders, “If anyone tries to tell you that affiliate marketing is a way for you to get rich overnight, run for the hills. They’re feeding you a line.”

If anyone tries to tell you that affiliate marketing is a way for you to get rich overnight, run for the hills. They’re feeding you a line. – Brand Builders

Affiliate marketing takes time. It takes energy, and most importantly, it requires lots of patience.  You can see results quickly sometimes yet I believe in focusing on the long-term.  For example, if all you did was focus on building one authority content site for 1-2 years you’d be amazed at the results you’d get.

making money in affiliate marketing takes time

Affiliate marketing is not a way “get rich quick.” It is just like any other reputable business. It takes dedication, time, patience, endurance and a lot of trial and error.

2. Affiliate Marketers Can Give Up Too Quickly

This mistake goes right along with the first one. If you don’t give yourself time to make a profit and quit too soon, you will never see the end result of all your hard work.

This is a huge problem I see over and over with folks wanting to make money online.  They buy a course on a strategy and say this time I’m really going to give it a go. And at the first sign of struggle they are ready to jump ship and try something else that they are told is easier.

Look all businesses have pros and cons.  All businesses will have times of struggle.  You must expect it and know that it will pass so you can simply stay focused and keep moving forward.

3. They Sell Instead of Help

Yes, making money online involves selling and you shouldn’t be afraid of selling. Look at the end of the day you have to promote products and sell them to make money.

Keep in mind though that you want to create a long-term business, which takes a different frame of mine. This requires building relationships and showing people you care about them and want to help them.

This should be your first priority, not sales. Otherwise, you will have a bunch of one-time customers, but no one with any loyalty to you who will come back again and again.

This is how my business partner built our Amazon FBA information business the Infinity Code as well as how I build my PB Code business.

Build a relationship with your customers

Building relationships and showing people you care about them and want to help them should be your first priority, not sales. Every affiliate marketing campaign should strive to create a desire for their customers to return.

4. They Promote Too Many Things, Using Too Many Avenues

Again Brand Builders shares the importance of focusing on one thing at a time and promoting and perfecting that approach. When you focus on too many things at once, too many types of campaigns, etc, you end up not excelling in any of them or being able to properly test them.

They stated the following, “Promoting less means that you’re able to promote more often, dig deeper into problems and solve them for visitors.”

Promoting less means that you’re able to promote more often, dig deeper into problems and solve them for visitors. – Brand Builders

Personally this is why I prefer to go deep in a niche vs going very wide. It gives you a greater command of the market, better authority, and a closer alignment with the needs of your office.

5.  Affiliate Marketers Fail When They Do Not Test Enough

Affiliate marketing pitfalls include failing to look at the data.

Affiliate marketers often fail to look at the data. Test your campaign’s effectiveness regularly to find out what is working and what isn’t.

You should be testing your campaign’s and website’s effectiveness on a regular basis. This will help you determine what avenues are working, which aren’t and perhaps help you decide to head in a different direction altogether.

If you don’t take time to look at the data, though, you are not seeing the truth that is right in front of your face. This is a big mistake affiliate marketers make (R).

It is also one the huge reasons we always develop KPI’s (Key Performance Indicators) for every single one of our businesses that apply to all the campaigns.

By tracking and optimizing these KPI’s you are able to continually improve incrementally, which leads to magnificent results.

6.  They Do Not Pay Enough Attention to Copywriting

Quality copywriting is vitally important to a well-functioning website, no matter its purpose.

It is especially crucial, though, when it comes to advertising and marketing campaign. Without high quality copywriting, there is no way to rouse people to action and persuade them to adopt a certain belief about a service or product. To shortchange this important element will often lead to failure.

Many people are not willing to invest in hiring the right copywriters.

I suggest you be a smart marketer and hire the absolute best copywriters you can.

If you want to master this skill yourself here are a few books I’d highly recommend you buy.

Top Copywriting Books

7.  Affiliate Marketers Sometimes Fail to Plan

Always have a good business plan.

Benjamin Franklin said that “failing to plan is planning to fail.” A good business plan is vital to the success of any affiliate marketing business.

Benjamin Franklin once said, “Failing to plan is planning to fail.”

Though no affiliate marketer gets into the game for the purpose of failing, by not writing out or at least contemplating a structured business plan, that’s exactly what they are doing.

They are planning to fail.

A good business plan is vital to the success of any business. Not having a plan is as ridiculous as a contractor trying to build a new home without a blueprint.

Failing to plan is planning to fail. – Benjamin Franklin

The same is true for creating a system that created predictable results.  Once you have something that works you to scale you must systemize it and simply rinse and repeat over and over again.

It’s the easiest thing to do do and the easiest thing not to do because it seems so simple.

8. They Aren’t Collecting Emails Up Front

Although you might think email marketing has gone the way of the dodo, you would be wrong. In actuality, it is still one of the most valuable assets you have as an affiliate marketer.

In my opinion, it is actually the most valuable and people who say email marketing is dead are probably trying to sell you something :-).

Don’t wait, though, to gather those all-important email addresses. It’s important to collect them on day one, from the beginning. This will allow you to keep a point of contact with your customers no matter what. According to AffilliMarketer, not collecting emails from the get-go is the number one mistake affiliate marketers make.

9.  They Aren’t Focusing on a Niche They Love

Many affiliate marketers make the mistake of focusing on the most profitable niche at the beginning.

This can be a good idea and if you do focusing one of the big 4 is smart:

  1. Health and Fitness
  2. Financial
  3. Relationships and Dating
  4. Business

If this happens to be what they love, great, if not, they can end up fizzling out pretty quick. You should have a passion for any niche you choose to venture into. Otherwise, failure will likely occur because you won’t have the motivation to stick with it long enough.

So you have 2 options.

Option #1: go deep in a niche you love. I’ve seen people make 7-figures in everything from quilting to targeting full-time RVers.

Option #2: go after one of the big 4 and build a system so your business runs while you provide the high-level oversight, plan, and structure.

Focus on a business niche you love.

Every Affiliate Marketer should have a passion for any niche they choose to venture into. Otherwise, failure will likely occur.

10. Their Products Aren’t High Quality

When affiliates promote low-quality products, this becomes a reflection on them.

Consequently, once customers buy such a product and it inevitably breaks, they no longer have the trust in them they once did. As a result, they likely won’t visit their site for additional product recommendations (R).

This is why especially with email marketing you must 100% focus on quality vs quantity.

How to Fix Your Affiliate Marketing for Long-Term Success

To remedy the issues laid out above, simply do the opposite.

Seems simple, right?

And it also seems like common sense. Yet like a colleague always says commone sense is anything but common in this day and age.

Focus on one avenue at a time until you master the affiliate game and always promote via niches you love.

Create a plan before doing anything and understand you might and likely will lose money at the beginning of any campaign.

Unfortunately, affiliate marketing is not a way “get rich quick.” It is just like any other reputable business. It takes dedication, time, patience, endurance and a lot of trial and error. If you hang in there though and avoid the 10 common pitfalls listed above, it can become a wonderful avenue of income and a source of great enjoyment and fulfillment.

Feel free to download the infographic below as a friendly reminder to your affiliate marketing success.

10 mistakes to avoid as an affiliate marketer infographic.

Resources and References

https://www.brandbuilders.io/affiliate-marketing-mistakes/

Failing to plan: https://www.affiliatemarketertraining.com/14-most-common-mistakes-made-by-new-affiliate-marketers/

Not getting emails: https://affilimarketer.com/affiliate-marketing-mistakes

Picking a niche you love: https://www.affiliateroyale.com/2017/03/the-6-most-common-mistakes-new-affiliate-marketers-need-to-avoid/

Why quality matters in affiliate marketing: https://www.siteground.com/blog/affiliates-verdict-quality-matters/

7 Big Mistake Affiliate Marketers Make: https://marketingland.com/7-big-mistakes-new-affiliate-marketers-make-19195

E-Retail revenues are projected to grow each year.

In 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and e-retail revenues are projected to grow to 4.88 trillion US dollars in 2021.

In 2017, the US E-commerce sales estimated to be $353.7 billion, by statistics supported by Founder (R).

Millions of statistics like this one prove that building an online business in this digital age is an amazing opportunity. Online businesses are more successful than ever. The tools and resources needed to run an online business are at everyone’s fingertips. With the rampant startup culture taking advantage of the entrepreneurial tide, online businesses are in high demand.

After all, innovation is only dependent on the company it keeps. So innovative startups seek to do business with other entities that can foster their fast-paced needs.

Internet businesses, especially those in the marketing industry are the perfect solution.

…innovative startups seek to do business with other entities that can foster their fast-paced needs. Internet businesses, especially those in the marketing industry are the perfect solution.

Unfortunately, with all these different opportunities and resources entrepreneurs can be thrust into information overload. When this happens, they make mistakes.

Here are three huge mistakes that beginning internet marketers NEED to stop making.

3 Mistakes Beginner Internet Marketers Make

Mistake #1: They Allow Distraction to Kill Production

The Problem:

Currently, there are over 28.8 million small businesses in America (R). Yet, there are still more businesses closing per day then opening.

Why is that?

If there’s such a profound demand and passion riding on small businesses, and with so much at their disposal, why do businesses fail?

While there is a plethora of less accusatory excuses, the true silent killer of small businesses is distraction.

As Ali Mese (R) from The Startup said: “I was the distracted, miserable guy, jumping from one website to another, from one idea to another, while getting absolutely nothing done…Oh, and I also found it cool to call myself an entrepreneur.”

“I was the distracted, miserable guy, jumping from one website to another, from one idea to another, while getting absolutely nothing done…Oh, and I also found it cool to call myself an entrepreneur.” – Ali Mese, The Startup

Distraction kills production.

The true silent killer of small business is distraction.

For many online business owners, this quote sums up what we already know (even though we’d probably NEVER admit it).

Too many new ideas can slow progress.

It’s easy to get distracted by new ideas.

Distractions are everywhere. We have the obvious distractions like emails, phone calls, our cell phones, and social media notifications.

In fact, I believe your smartphone is slowly killing your business.

But, the truly lethal distractions are much harder to recognize; because they disguise themselves under the ruse of innovation. Like a child with a new toy, a mind-blowing idea hits while scrolling Facebook, and we are ensnared in a faux epiphany.

The mind of the entrepreneur is always moving, developing, and inventing. Thus, when an idea catches the mind of an entrepreneur, it’s hard not to get sucked into the beauty of the possibility that is instantly imagined.

Like a black lotus, the beauty and allure of such an opportunity is only surface deep. Yet, for that day, or that week, or even longer, entrepreneurs forsake their original idea, in pursuit of a unicorn.

When an idea catches the mind of an entrepreneur, it’s hard not to get sucked into the beauty of the possibility that is instantly imagined.

Entrepreneurs should try not to lose focus.

The mind of the entrepreneur is always moving, developing, and inventing.

Whether it’s fast cash, desperation, or simple curiosity that causes one to follow such a pursuit, is irrelevant. The problem is not the expansion of the mind or the creativity; it’s the wasted time.

Entrepreneurs tend to get distracted by thinking there’s always something better, just around the corner. They hastily become complacent with what they’ve achieved, and their response is to find something else.

Yet, their distraction will ultimately lead to their downfall.

Mistake #2: They Lose Focus

Focus is the key to success for any internet business

Focus is the key to success when starting an internet business.

The Problem:

Focus is an indisputable key to business and success in that business.

If an entrepreneur lacks focus, their commitment will wane. When that happens, the business will inevitably fall apart. If the owner of the business has mentally abandoned ship, how do they expect their customers to stay on board?

When a person has an idea and they are certain it’s going to work, they are ecstatic. They tell everyone about it and they give it all they’ve got. Yet, after time, the honeymoon phase is over and the luster wears away. If entrepreneurs aren’t careful, when this inevitable stage of owning an online business passes, they could lose focus on what they wanted to do in the first place.

Losing focus will immediately cause an entrepreneur to lose commitment. At that point, it’s just work; and no one ever wants to think of their startup, their business, or anything they created in such a limiting field.

When that mind-numbing realization starts to take hold, it will only be a matter of time before you decide that it’s better to let it go, then to keep your business on fiscal life-support.

That is why online business owners need to keep the excitement of their business alive and why I think Sunday is the most important day of the week. They need to find reasons to stick with it and keep it fresh, instead of finding reasons why it isn’t working.

…find reasons to stick with [your online business] it and keep it fresh, instead of finding reasons why it isn’t working.

A business is a relationship. It’s an entity and even though you own it, you don’t completely control it.

There are outside forces affecting it and that is why it’s the entrepreneur’s job to keep vigilant.

Here’s an example to illustrate the pitfalls that entrepreneurs fall into:

Sarah and Paul both started their own, separate internet marketing business. Tired of their old jobs, they struck out on their own, to create something they could be genuinely proud of.

Sarah is diligent. She remains focused, giving herself a goal of twelve months. Within those twelve months, she works exclusively on her business. She acknowledges tiny victories and learns from her mistakes. As businesses owner, she evolves.

During the same twelve months, Paul is excited for about a month. He knows what he’s supposed to do and puts his plan into action. Although, after the luster of the idea seeps into a disappointing reality, Paul starts to lose focus. He feels his passion for the business slipping away and eventually, he tries something else. After all, he needs to make up the money he’s lost, and he doesn’t want to go back to his old job, working for someone else. So, after classes, certifications, and other consumptions of time and money, he acts on his new idea. Unfortunately for Paul, this cycle continues for a year.

At the end of that year, Sarah’s business is expanding. Reality and expectation have found a middle ground and she is pleased with her decision.

But, Paul is now deeply in debt, constantly trying new schemes and plots, whatever he can to make up the money he lost.

While this might seem like an easy concept for beginning entrepreneurs, to keep a handle on, remember that you’re just starting out. Eventually, there will come a time of doubt and at that point, you will have to make a choice. You can either give in to the lack of focus, or you can spark the excitement of your business once again.

The Solution:

Remain focused and positive and your business will thrive.Here are two effective ways to spark excitement back into your business:

· Become Your Business (R)The business should be your whole professional life. Treating it as your baby, as something you birthed, gives it more meaning. Be proud of your businesses accomplishments and do everything you can to make it the best it can possibly be.  This is why it’s so important to run a business you actually enjoy vs just trying to make money.

· Get Back to Basics (R) Do some soul searching and figure out what your business means to you. Why did you embark on this journey, more specifically, why did you choose this business? If you can figure this out, you should be able to pull your focus back into what’s most important and realign your convictions.

Mistake #3: They Treat Their Business Like a Hobby

The Problem:

Don't treat your business like a hobby.

Your internet business is more than a hobby.  It’s a livelihood. As an entrepreneur you must give the business the respect it demands in order to succeed.

There is a strict difference between a hobby and a business.

A hobby is always fun, with little stress, and you can work on it on your time. A hobby is carefree and even if you earn a little extra cash, it’s not something you desperately rely on.

A business is your livelihood. A business is serious and even if it’s your passion, it should never be taken lightly. A business demands respect, both from the entrepreneur, as well as the clients and people who are associated with the business.

So, to have a successful online business, internet marketers need to stop treating their business like a hobby.

..to have a successful online business, internet marketers need to stop treating their business like a hobby.

The Solution:

Work harder in order to achieve online business success

Not just harder but smarter.

It’s not so much about the amount of time worked though.

This is a mindset that needs to be ingrained in the soul of the entrepreneur if they ever want to have success. A business is something the entrepreneur is passionate about, but it’s not always fun. There are frequent occasions when an entrepreneur must do tasks they don’t wish to do even when you build a team and delegate. They may need to spend time on the business when they’d rather be with their family or friends.

Yet, success is not happened upon by accident.

Besides the entrepreneur’s mindset, here are a few ways that a business owner can portray the professionalism of a business:

· Establish Business Hours– This doesn’t mean that you only work these hours. Establishing business hours means that you are ALWAYS working at these hours. And don’t worry it doesn’t have to be 9-5.  One of the businesses I run in 30 minutes a day but I set aside the same 30 minutes each day.

· Set GoalsSetting goals is not only a great way to demand respect as a business. It’s also a way to keep yourself on track and avoid distractions. It helps propel the business forward without losing sight of the ultimate purpose of the business.  My business partner loves Todd’s 90 Day Year process.

· Hire Experts: Even though entrepreneurs are often a jack of all trades wearing many hats, there are certain times when it’s more appropriate to hire a professional. Whether the employee is full-time, part-time, outsourced or freelanced through sites like Upwork (R), Growth Geeks, and Fiverr, it doesn’t matter.

What’s important is that the employee recognizes that they need to put time, effort, and money into their business to get it to function the correct way.

The Takeaway

Beginning your own internet marketing company, or any online business is an exciting, liberating time.

While there are many positive repercussions of becoming a beginner internet marketer, it’s also important that you avoid becoming distracted, losing focus and considering your new business no more than a hobby. Be creative, be innovative, but also be realistic, be smart, and always be productive.

The life of your business depends on it.

Watch this quick entertaining video for more reasons small businesses can fail:

Resources:

E-Commerce Statistics: Founderu

Small Business Statistics: SBA

The Single Biggest Reason Startups Fail: The Startup

How to Stay Excited About Your Business: Entrepreneur

How Distraction Can Kill Your Business; Inc.

Where to Hire Help for Your Business; Upwork

Another Resource to Find Contract Work for Your Business:  Fiverr

In January of 2018, ninety-five percent of adults in the United States own a cell phone, while seventy-seven percent of adults use a smartphone(R).

In 2018, according to Forbes, mobile ad spending will encompass seventy-five percent of all digital ads purchased(R).

So, there’s no debating that mobile devices, smartphones especially, are an essential part of our daily lives.

The Cell Phone Distraction

Cell phones are a serious distraction both personally and professionally.

However, as business owners, smartphones are a double-edged sword. Personally, as well as professionally, smartphones pose a serious distraction to our working lives (R). According to Flurry, people spend up to five hours of their day attached to mobile devices.

For personal productivity, that’s terrible, but from the standpoint of having a captive mobile audience, it’s genius. Unfortunately, the inability to harness the power of mobile advertising properly is also crushing the only solid positive perspective an entrepreneur has in this mobilized world.

People spend up to five hours of their day attached to mobile devices.

To help entrepreneurs to feed the mobile bear, without getting swallowed themselves, here are the reasons your smartphone is killing your business; both personally and professionally.

How Smartphones Impact Our Lives- Both Personally and Professionally

There’s no true escape from the unfortunate fact that smartphones play a large, negative role in our everyday lives. For many people, smartphones are the ones that essentially control us. From the moment most people wake up, until the moment they go to bed, they’re eyes are glued to their smartphones.

The Effects of Smartphones on Our Personal Lives

Americans spend five hours a day on their cell phones.

Distractions are everywhere, but with your smartphone, they become even more prevalent. Between glancing to see if anything has changed in your digital world, to answer every email, tweet, text, Facebook notification, not to mention phone calls, that five hours per day really adds up quick.

Before cell phones, the workday was less disrupted.

Before cell phones, the workday was less disrupted by personal calls and there were definitely no texts coming in on these rotary bad boys.

There was a time, not too long ago, when people went to work and if there wasn’t a call on the business line or an emergency, no one heard from you all day. Going to work meant you were going dark, socially.

Not even your significant other was going to reach out to you unless there was something dire that you needed to know and even then, they would call your work line. Instantaneous, personal communication lived only in the imagination brought forth by sci-movies.

However, now, the busier you are, the more notifications you receive, directly to your person…and people seek out those distractions. This is a growing problem, considering people who need to be paying attention to their real-life assets, are being sucked into a digital rabbit hole; every twelve minutes, according to the New York Post (R).

Therefore, when trying to run your business or focus on anything the real world has to offer, the average person is ripped out of their conscious thought, to check their phone, eighty times per day.

We are distracted at work by our phones EIGHTY TIMES PER DAY.

However, posing as a distraction from the things that really matter in life don’t even start to cover the damage cell phones cause.

Cell Phones and Sleep Deprivation

Is your smartphone ruining your sleep?

Your cell phone can disrupt your sleep which can disrupt your entire life.

Looking at your phone at night can disrupt your sleep, which eventually can disrupt your entire life.

According to Business Insider (R), the blue light that allows us to see our phone regardless of the brightness outside is confusing our bodies. This is why many wear blue light blocking glasses or use apps to block blue light on their phones.

While this blue light isn’t physically hurting us, in the form of UV rays, or carcinogenic output, the blue light is causing our body to mistake nighttime for daytime.

The blue light that allows us to see our phone regardless of the brightness outside is…causing our body to mistake nighttime for daytime. – Business Insider

Smartphones cause insomnia.

Is it day or night? The blue light of your cell phone may be confusing your body.

While we may know that it’s nighttime, our body works separately from our mind, in some respects. When our body believes that it’s daytime, it doesn’t produce melatonin, which is the hormone that tells our body it’s time to sleep.

This results in our bodies thinking it’s nap time, instead of sleep time, causing us to sleep for only a few hours, before waking up. Afterward, we are unable to go back to sleep. Therefore, we are tired, which makes us far less productive and could eventually lead to depression (R).

People sometimes take supplements like melatonin to help with their sleep or to deal with jet lag.

Cell Phones and Addiction

People tend to let their phones dictate what they do when they do it, and how they do it. We are addicted to our phones, as a society.

In a test for cell phone addiction (R), health journalist, Catherine Price says: “The only way to score below a 5 (non-addiction) on this test is to not have a smartphone.”

However, it isn’t all our fault. Our phones have become a vital part of our lives. Our alarm wakes us up in the morning, from our phone. The respective artificial intelligence on our phone tells us our schedule, the weather, how our favorite sports team did in the game last night, and virtually any other information we’d like to know. Nevertheless, the reliance we have on our phones only makes the habit harder to break.

Now, the answer isn’t to stop using our phones.

Instead, we need to get to a point where we are in control of our phones, instead of the other way around.

Effects of Smartphones on Our Professional Lives

Using cell phones at work means money lost.

Time spent on a cell phone at work means money lost.

Time is money.

That is a popular saying, but it couldn’t be truer when discussing the professional pitfalls of cellular innovation.

Cell phones are a beast of burden to businesses; a plague that zaps creativity and manpower from every company. This plague affects everyone from the intern to the CEO and it’s only getting worse.

As Mike Elgan (R) from Computerworld wrote in his article: “As a thought experiment, imagine that an employee who used to pay attention to your business eight hours each day now pays attention only seven hours a day because he or she is now focusing on Facebook during that last hour. You’re paying the employee the same but getting less employee attention for it.”

Taking this thought a little farther, a small business is defined by the SBA (R) as a business with less than 500 employees.

Say, a business has 15 employees and they make minimum wage, yourself included, for the sake of this argument. If each of you loses one hour per day at $7.25 per hour, the businesses giving away $108.75 per day. 

Plus, that’s fifteen working hours per day that nothing is getting done, which is putting the business fifteen hours behind schedule, every day. For a small business using delegation, that’s a lot of time and money being wasted.

Cell phones at work mean time and money lost.

However, as a business owner, this is something that is hard to control and even harder to crack down on, because you’re guilty of it too.

While your interactions with your phone are likely more relevant to the business, what’s being done is irrelevant.

There is still that one hour (on average) per day that’s being consumed sporadically throughout the day, breaking your concentration.

How to Find a Healthy Cellular Consumption Balance

Breaking the cycle of cellular consumption can help a business owner; both personally and professionally. While you can’t control the actions of others, you can change your own actions and use the majority’s cellular weakness to your advantage.

Finding a Balance Personally

People are so quick to dismiss the idea that unplugging themselves from their smartphone is going to better their perspective and sharpen their focus.

However, a study in a recent Health Communication Journal (R) suggests that in as little as a week, adolescents responded positively to less smartphone interaction. Within a week, the teenagers studied were sleeping better and had better concentration. This study is perceived to have a similar effect on adults.

So, to help adults start their unplugging adventure, here the most effective ways to get back to basics and put distance between you and your smartphone:

4 Ways to Put a Healthy Distance Between You and Your Smartphone 

 1. Use Airplane ModePlacing your phone in airplane mode will cut off phone calls, texts, and other notifications, resulting in fewer distractions.

Decreased smartphone use means increased happiness.

Studies show decreasing cell phone usage increases happiness.

2. Uninstall Social Media on Smartphone By taking social media off a smartphone, a person will drastically decrease the number of notifications they receive. That way, the person isn’t always being drawn out of their train of thought for superfluous reasons. However, they will still receive important correspondence.

 3. Block Notifications on Smartphone– Blocking all the notifications on a phone allows the person to keep their apps and social media on their phones, without the distractions that come with it.

4. Use Apps to Track Time: When people use applications such as Rescue Time, it helps them to see exactly how much time they are producing during the day and how much time is spent playing around. This could be a real eye-opener, especially for a lot of business owners.

You may think you’re optimizing your time, but apps like this will help you quantifiably find more time, by showing you which habits you need to break.

Finding a Balance Professionally 

While it’s in the business owners best interest to shift their focus away from their smartphones, that doesn’t mean they should completely disconnect themselves. Sure, personal use of smartphones is killing your business, but if you use the information about smartphones to your advantage, the rewards are sure to be fruitful.

Optimizing Your Business For Mobile Use

A statistic published by Front Burner Marketing states that over 50% of mobile consumers are either researching or ready to purchase when they call a business from their mobile device (R).

However, many business owners let their mobile websites and business social media fall by the wayside.

When mobile should be what business owners are primarily focusing on.

Many business owners let their mobile websites and business social media fall by the wayside…when mobile should be what business owners are primarily focusing on.

Fortunately, Google Chrome allows businesses to preview what the mobile site will look like before publishing it online.

This is essential for your business, as mobile is looking like the marketing strategy of the future. So, be one of the elite and optimize your business to look spectacular on a smartphone.

Conclusion

In summation, cellular innovation has gotten to a crucial point. While smartphones haven’t come at anyone with a knife, they are certainly affecting you and possibly killing your business slowly…

That is unless you know how to counteract the effects so that they work to your advantage.

Resources:

Mobile Phone Fact Sheet: PEW Research Center

How Smartphones Makes People Unproductive: Computer World

Study on How Many Times a Day Americans Check Their Cell Phones: New York Post

How Smartphones Affect Your Brain and Body: Business Insider

The Complex Relationship Between Sleep, Depression and Anxiety: The National Sleep Foundation

Cell Phone Addiction: Catherine Price

Small Business Size Standards: SBA

Study on Adolescents’ Phone Usage and Sleep: Health and Communication Journal

Find Work-Life Balance with This App: RescueTime

Mobile Optimization Stats: Front Burner Marketing

 

How to Be Productive as an Entrepreneur

On average, twenty-percent of the workday is spent on important (read: profitable) tasks, while eighty-percent of the workday is wasted, yes, wasted on tasks that hold little, or no value.

Productivity is the main goal of any entrepreneur, trying to achieve a scalable income. If you aren’t being productive and efficient, you are wasting your time.

80 Percent of Time is Wasted At Work

80 percent of time spent at work is not profitable

Unfortunately, Cornerstone Dynamics reveals that on average, twenty-percent of the workday is spent on important (read: profitable) tasks, while eighty-percent of the workday is wasted, yes, wasted on tasks that hold little, or no value (R).

Surprising, right?

Imagine for a moment if you increased your profitable work productivity.

You could actually double or triple your productivity easily and in many cases, this could dramatically increase your top line revenues and business profits.

So…

How does an entrepreneur swap those numbers and spend 80% or more time on profitable tasks?

And…

How does an entrepreneur even start to wade through the clutter of daily tasks, to garner importance?

After all, most business owners don’t intentionally fill their busy schedules with tasks that hold little or no value, right?

Fortunately, the solution isn’t a game show, so there isn’t a right door to peek behind.

The Secret to Time Management Can Be Confusing

The solution to time management as an entrepreneur isn’t as easy as selecting the right game show door.  However, batching is a useful way to make the hours spent at work as productive as possible.

Instead, the solution is found in Batching.

Yes, batching.

Batching, though revolutionary to the entrepreneurial time-saving solutions is a simple concept to understand and implement.

In a guest post to Michael Hyatt’s blog, communications strategist, Joshua Leatherman (R), describes Batching as(R):

Batching is simply a form of time management that allows a person to maximize concentration and decrease distraction. As a result, it increases your productivity, creativity, and mental sharpness, while decreasing fatigue, procrastination, and stress.

Batching is setting aside intentional blocks of time for specific and intentional tasks and not allowing distractions or interruptions to break that focus. When batching, plan blocks of “break-time” between each block of focused tasks to help maintain focus and productivity.

When done right this can be something that dramatically changes how you work and it can allow you to get more done in half the time.

In fact, batching can be used to double your results, through rectifying mistakes,  planning, and prioritizing tasks appropriately.

3 Quick & Easy Steps to Using Batching to Double Your Results

STEP #1: Rectifying Mistakes

Secret #1 to Batching is Rectifying Mistakes

The first step in batching a day’s work is to recognize the mistakes that are being made and rectify them.

Entrepreneurs want to use their time wisely, as there is only so much that can get done in a day.

Business Owners Never Seem to Have Enough Hours in the Day

It seems there’s never enough time to get everything done as a business owner. Time management can be accomplished however through methods such as batching.

But regardless of how time is prioritized, and tasks are organized, it seems there’s never enough time to get everything done.

In the end, entrepreneurs run around frantically trying to complete everything and get ahead of schedule. But ultimately, something always comes up. Thus, the hopes of finishing the daily to-do list are dashed for another day.

However, instead of doing the same thing over and over, the first step in batching a day’s work is to recognize the mistakes that are being made in the process.

Here are a few of the most common mistakes business owners make, while trying to organize their day:

Common Mistakes When it Comes to Organizing Your Day

3 Common Mistakes Entrepreneurs Make When Organizing Your Day

When organizing your day try to avoid multi-tasking, not giving yourself enough time and over-scheduling.

Multi-Tasking (R)While some people swear that multi-tasking is the key to productivity, there is a mountain of evidence to the contrary.

Splitting focus between important tasks not only ends up taking longer, it’s more frustrating because it’s taking so long! It’s not getting done to the best of the entrepreneur’s ability, because their attention is being spliced in multiple directions.

Not Giving Yourself Enough Time- There is never enough time in the day, mostly because entrepreneurs constantly underestimate the time it takes to perform a task.

According to Basecamp founder David Heinemeier, people should give twenty-five percent more time to a task then the time they believe it’s going to take. Everyone wants to be proactive and get as much done as they can throughout the workday. However, if you don’t give yourself enough time, you’re simply chasing your tail(R).

Give twenty-five percent more time to a task than the time you believe it’s going to take.

Over-Scheduling-Accurately allocating your time and talents is another skill that many entrepreneurs lack. Sure, there are only so many hours in the day and again, there’s so much that needs to get done.

However, by over-scheduling yourself, you’re undercutting your own advancements. If you underestimate the time it’s going to take for you to complete a task and you need to push it off until the next day, your whole week is now behind, instead of that one day.

Distractions- Distractions are the root of all time-management issues. According to a New York Times article, it can take up to twenty-five minutes to regain your focus after being distracted (and that doesn’t count the time it took to complete whatever it was that distracted you) (R).

 According to a New York Times article, it can take up to twenty-five minutes to regain your focus after being distracted.

Prioritize for Productivity When Working for Yourself

As an entrepreneur, you need to prioritize what needs to be handled now and what can wait.

Yet, between phones that constantly have notifications, friends and employee interruptions, and simply being a human being, distractions take us away from our tasks.

However, sometimes, when an urgent email comes in, it’s hard to even recognize it as a distraction. Although, remember that to everyone, when they want your attention, it is an emergency.

Therefore, as an entrepreneur, you need to prioritize what you, the owner of the business, need to handle immediately, and what can wait until your priorities are finished.  This is why I recommend not checking your phone or email until a few hours after you start working. Aim to get the highest priorities done first before you ever check email, your phone or social media accounts.    This alone will help you get way more done.

I also recommend you when you are working in blocks of time that you have your phone off or in airplane mode.  You should also keep it out of sight so in a drawer or in the other room.

Step #2: Planning

Secret #2 to Batching is Proper Planning

Planning is the focus of being successful in batching

Planning is the focus of being successful at Batching. If you’re able to plan appropriately (and stick to that plan), you will start to see results almost immediately.

Benjamin Franklin famously said:

If you fail to plan, you plan to fail

Planning is the focus of being successful at Batching.

1. Schedule Out Your Day

You Must Plan Your Day in Advance to Be Productive

The first step in a successful day, managed by batching, is to schedule out your day.

Take fifteen minutes, at the beginning of your day and plan it out.  Better yet plan it out the night before, which is what I like to do. Business owners should have an overall plan for the week, but in the evening or morning, breaking up your daily tasks sets the mind toward the amount of work it has ahead of it.

I’ve been running a business online a long time and this one tip alone will dramatically change how you work and get things done.

2. Determine Which Tasks are Similar in Nature

Start by Determining What Tasks are Similar

The 2nd step to batching is to determine which tasks are similar.

The second step is to determine which tasks are similar in nature. Schedule, or batch these tasks consecutively.

According to Scott H. Young, by batching similar tasks together, it helps diminish the start and stop time dramatically and it improves focus (R). Because the tasks have a similar feel, the brain is not forced to shift from one random task to the next and so the workflow is more fluid. This way focus is more easily maintained.

Batching similar tasks together, helps diminish the start and stop time dramatically and it improves focus. – Scott H. Young

If you are currently switching from say emails to paid traffic campaigns, to email promotions, to running a webinar, to reviewing reports, to writing a blog post you are doing yourself a huge disservice.

3. GET TO WORK

The 3rd step to batching is to get to work. (2)

The 3rd step to batching is to get to work.

Once the tasks are batched appropriately, the third step is to get to work.

Work in specific blocks of time and execute.

I prefer to work in 90-minute laser focused blocks of time.

Step #3: Prioritizing Tasks Appropriately

Prioritize tasks.

Prioritizing is a theme seen throughout the batching process.  In business, priority equals profit.

Priority is a theme that is repetitious throughout the batching process.

Of course, you have your priorities, such as family, friends, and your business. Yet, prioritizing tasks are far more intense.

Priority in business equals profit from my experience.

Priority in business equals profit.

Therefore, it’s important to prioritize tasks in a way that completes the tasks that are directly profitable first.

I learned this years ago from bestselling author Robert G Allen when he taught me the concept of First Things First.

This basically means, the closer the task brings you to see a paycheck, the higher that task should be up on that list.

Or another way to look at is the first thing you should do every day are the most highly profitable tasks in your business.

Prioritize High Dollar Tasks First

When batching, the closer a task on your list brings you to see a paycheck, the higher that task should be up on that list.

After directly profitable tasks are finished, focus on tangent profitable tasks, which could be things like; meetings, emails, and phone calls.

I prefer to batch phone calls into one block of time with a short few minutes of break between each phone call.  I also will batch all my notes for each of the calls before the calls start aiming to keep every call as short as it possibly can be without any distractions.

Tangent Profitable Tasks

Meetings- Despite what we may like to believe, meetings are often not the best use of time; especially as an entrepreneur. It takes time away from doing work, and is more of a checkup, to ensure everything is going okay.

Therefore, don’t make a meeting any longer than it must be. Meetings aren’t a time to be social. They are an occupational hazard and must be treated as such. Get in the meeting, get whatever needs to be accomplished over with and get out.

You should also set a clear agenda and clear meeting timeline so you stay focused and are forced to finish with a certain time period.  Also, it’s best to set a meeting from my experience later in the day so folks can get their most productive and profitable work down first thing.

Batch Meetings, Email and Phone Calls

Tangent profitable tasks include meetings, answering and organizing emails, and making phone calls.

Email-Emails are better than meetings because you don’t have to travel to them, but besides that, they are electronic meetings.

The best way to prioritize emails is to use a filter and file system, so that specific clients, invoices, and other information can be sorted quickly and efficiently.

That way, they aren’t taking up space in your inbox (R). (This also keeps them Batched and organized.)

One thing I try to do (not always successfully) is to respond to emails twice per day at set times.  I also am always looking for ways to outsource aspects of my inbox and soon will be experimenting with outsourcing my whole inbox.

Remember email is there to serve you not the other way around.

Phone Calls-There is much that can be efficiently accomplished with a phone call. While email is nice, there are a lot of business situations where they can be misconstrued. With a phone call, a question can be answered right then and there, without having to meet the person, which takes up far more of your valuable time.

Returning phone calls in a Batch formation is also good because you are already sworn into a rhythm. Therefore, the calls can be systematically taken care of, instead of hanging over your head all day, or week.

I prefer to do phone calls later in the day and usually aim to schedule them at the same time.  Another good way to batch phone call meetings in one afternoon or day.  For example, I have a friend that does all is phone calls, virtual meetings, and connecting on Fridays only each week.

Summary

To wrap things up, batching only works if the business owner is willing to restructure their day and learn from the mistakes they’ve made in the past. While batching is a simple concept, the practice of it, effectively, only works through dedication and self-discipline.

However, if batching is done in a productive, inciteful manner, it is sure to double your results faster than you could’ve imagined possible.

To learn more about batching check out Chris Ducker’s video on “Embracing the Power of Batching for Daily Productivity:”

Resources & References:

Time Management Stats that Might Surprise You: Cornerstone Dynamics

Communication Specialist Joshua Leatherman Describes Batching: Joshua Leatherman

How to Use Batching to Increase Results: Michael Hyatt’s Blog

How Task Batching Increases Productivity: Thrive Global

Tips on Time Management: Rescue Time

A Focus on Distraction: New York Times

20 Tips for Batching: Scott H. Young

The Trick to Organizing Gmail: PC World