I decided to write a quick blog post about internet marketing because I feel a lot of people don’t really understand it.
So what is internet marketing?
Internet marketing is pretty simple, but a lot of people just like to make it a lot more complicated than it needs to be.
Basically, internet marketing is the process of selling goods or services but doing so online. You can own these goods or services or you can be affiliate to another persons goods and services. So what is affiliate marketing. Affiliate marketing is simply selling other people’s stuff online using internet marketing techniques or strategies. That’s it.
Just like in a brick and mortar business you have a sales funnel online that at it’s simplest form has 3 important elements.
Online Sales Funnel
- At the top of the sales funnel you have Traffic
- In the middle you have a website
- At the bottom you have an offer/sales
You need to generate traffic (people) to a website and you need an offer/product that produces sales. It really is that simple. If you compare this to say a brick and mortar store where you have people that come into your store or office from your marketing or just off the street. Your location is like your website and than you sell them other people’s stuff that you had bought at a wholesale price.
The real big difference in the online world is that you need to spend all kinds of money on a store or an office location. You store is simply your website or the site of the affiliate your promoting. You don’t have to buy all kinds of product and ship it out (by any means you can wholesale product and than sell it online, but you don’t have to). In internet marketing you can set up as many of these sites as you would like. If you set up 5 sites and 2 don’t do anything you don’t really care because you haven’t spent tons of money on it. You have just invested your time.
I hope that this has helped you understand; What is internet marketing?